Why do we recommend anything? Part 1.

What’s one of the best recommendations you can think of?

It could be anything. Advice from your best friend. A book that changed how you see the world. A place someone suggested you visit that became the highlight of your trip.

Maybe it’s something recent. Look around you. Is there something that brings you joy or excitement each time you see it or interact with it? How did it end up in your life?

How much of what makes it special comes from your own experience? The person who introduced you to it. The moment it found you. What happened afterward.

That place, that book, that idea, that thing has significance because of your connection to it. Because it changed your life in some way, however big or small.

When you recommend some thing to someone else, what are you hoping to share? The thing itself? What it meant to you? Perhaps the possibility that they create their own connection to it.. Why?